Coming Soon! FOLK's Artisan Products in Small Shops!

We've been quietly working on this all summer...but its finally time to talk about it. As you may have noticed...we closed the online shop back in the spring. We decided it made more sense to license the FOLK name to a really amazing production house and allow them to create really amazing artisan quality products. Our first products will be the infused honeys. 

If you have a shop of know of one that needs to carry the FOLK goods please email the wholesale team today. || wholesale.folk@gmail.com.

Here is a preview of the collection:

Woolrich | American Made

STORY: HEATH STILTNER | PHOTOGRAPHY: BEN ASHBY | BOOTS: WOOLRICH

CAMERA: FUJI X100F

Just after the American revolution, but before the Civil War, the Great Depression, two world wars, and the Cold war, rural north-central Pennsylvania was little more than a largely spread out collection of family farms that collectively formed small communities. The United States was a small nation of only 24 states, only slightly developed, and surround by wilderness completely. It was in one of these small communities that one of America’s oldest heritage companies planted its roots. When John Rich II boarded a ship in Liverpool early in the nineteenth century, it’s doubtful he could’ve ever imagined that his voyage to the land of opportunity and entrepreneurship would allow him to build such a lasting legacy but today the family tradition and the mill still stand, a testament to the 183 year-old and oldest-running woolen mill in the U.S.

In 1830, When John Rich II moved from a small community near Philadelphia to the north-central community of Little Plum Run, Pennsylvania, the area was little more than the typical landscape of family farms and lumbering communities. The son of a wool carder – the process by which wool fibers are straightened – Rich had migrated to the U.S. years earlier with a great depth of knowledge about the wool industry. It was using this knowledge that he first began his career in operating woolen mills in Mill Hall before moving to Little Plum Run to join his business partner Daniel McCormick where they would begin the legacy that is Woolrich. Little Plum Run acted as the perfect beginning for the young upstart, so much so in fact that by the fourth year they had outgrown the small community. With a growing production demand, the limited access to water power for their growing factory operation forced Rich and McCormick to relocate the mill to a nearby community called Chatham Run in 1834.

The Pine Creek Township began development first with the establishment of a sawmill that would build three log homes for the Rich family and their mill employees, along with a three-story brick woolen mill factory measuring thirty-five feet by fifty-five feet. In 1843 Rich bought McCormick’s interest in the company, becoming the sole proprietor and going on to turn the township into Woolrich, PA, the home to eight generations of the Rich family who still own and operate the company today. From that point, the community around Woolrich sprang to life, with several generations of Rich’s starting community housing, the Woolrich Community United Methodist church in 1868, and the iconic mile-long drive into town lined with 50-foot pines planted by members of that church after the unfortunate passing of M. B. Rich in 1930. The Woolrich community is one that seems untouched by modern industry, still made up of the families who have worked the mills for generations, along with Rich and Brayton families.

The Rich family has always controlled the company in one way or another and the current president, Nick Brayton, and vice president Joshua Rich, are no exceptions as they represent the seventh and eighth generations of the Rich family. Nick’s father Roswell Brayton, Jr. was a sixth generation Rich whose parents, Roswell Brayton, Sr. and Catherine Rich, moved from Rhode Island back to Woolrich, PA. in 1953. Robert F. Rich, great-grandson to founder John Rich, had asked that his daughter Catherine move to Woolrich with two-year-old Brayton, Jr. so that Brayton, Sr. could help run the woolen mill and modernize the factory. Brayton, Jr. grew up in the community of Woolrich and recalled in his opening letter to Woolrich: 175 Years of Excellence that his childhood was filled with memories of sneaking into the woolen mill with his cousin John William Rich and jumping from one 500-pound bale of wool to another while sneaking by the factory watchman.

Brayton, Jr. passed unexpectedly in 2007, leaving the Woolrich legacy in the hands of his son and the 7th generation of the Rich family, Nick Brayton. In 2010, Nick and his cousin and 8th generation Rich, Joshua Rich, started to take up ownership of the Woolrich, Inc. company together. “Throughout my college career I never planned to be the President of Woolrich,” Nick admits. “I grew up in the factory like my father, but I remember how late he had to work and how frustrated it made him sometimes. I had boiled it down to just that thought, and like most kids in my situation I guess I thought that wasn’t what I wanted.” However, when Nick was asked to take up the position, he knew it was the right decision for him and for Woolrich. 

Since taking up control of Woolrich, Nick and his cousin Josh have started the transition into bringing some of Woolrich’s most popular items back to domestic manufacturers. “We’ve always woven our own wool here at the mill,” Josh says, “but in the late 80s and early 90s we had to start manufacturing some of our most popular items abroad to keep up with market demands. Now, we’re working to bring back some of those most classic items back, like the Woolrich Buffalo Plaid Shirt Jac.” Josh and Nick enlisted the help of their popular Italian branch and Executive Vice President Patrick Nebiolo to help bring back to light that iconic American heritage past the company is known for.

The last couple of years have seen tremendous growth for the company in finding a new younger audience in heritage-minded Generation Y. “We started taking our shirts and blankets to Penn State tailgating events and realized we had a whole new audience that was aware of our company history and standards, they’re now some of our best clients,” says Leah Dole, Woolrich’s marketing and advertising director. Leah has started collecting swatches of the company’s past through archiving customer’s antique and vintage Hunting Shirt Jacs. 

“We want to keep the stories of everyone’s history with Woolrich alive. Those stories are so much a part of our community here,” Nick explains, “we have families that have worked here for generations. That’s the great thing about our products too, not only can a grandson have the same style Shirt Jac that his grandfather wore hunting, but he can inherit it.” The Woolrich family and company are still very much alive in Woolrich, PA. With its iconic pine-tree-lined mile-drive into town and 1830s mill, the town stands as a gleaming example of American industry and its lasting quality.

Meet the Maker | Aviate

By now you've probably seen at least one or two people wearing those airport code hats. Have you ever wondered where or why they're made? I was curious...so I went straight to the maker to find out why they've become so darn popular. 

Aviate, a lifestyle brand based out of Birmingham, Alabama crafting signature travel products around the three letter airport codes. For millions of travelers, these airport codes evoke memories of journeys past, adventures ahead and the comfort of returning home.

Aviate was founded in 2015 on the idea of encouraging explorers to Play Hard & Travel Often. It has since established itself as a must-have travel accessory with its signature three letter airport code hats turning lazy hair days into hometown-pride staples. The first Aviate hats were produced in Founder Ben Lancaster’s home city of Birmingham, AL with the BHM airport code. Only 100 samples were made and they sold out in under two days. The company has since expanded into 500 retail locations across the country and offering more than 100 codes for cities ranging from Key West, Florida to Honolulu, Hawaii.

At Aviate, The Motto “Play Hard. Travel Often.” Is more than just a catchy tagline – it’s a way of life. And true to the brand’s unofficial motto, to work even harder, Aviate doesn’t plan to rest its laurels solely on the success of their hats – no matter how many thousands more they may sell. Aviate is the place where community takes off! They pride themselves on being a giveback brand, working with organizations such as Make –A- Wish Alabama, The Exceptional Foundation, and His Hands Mission.  In 2017 alone, Aviate has donated over 15,000 hats across the United States and around the world. 

To continue the discussion we asked the team behind Aviate a few questions about business

WHAT IS YOUR FAVORITE ASPECT OF SHARING AVIATE WITH OTHERS: Though the concept is simple, the idea of the brand is deeper. Aviate is a good way to identify with your community. Everyone takes pride in where they’re from, or where they’ve been, or where they want to travel to, and the airport code identifier is what we use to help build community.

WHAT IS THE GREATEST LESSON THE COMPANY HAS LEARNED: Much of Aviate’s success in the past two years is due to our commitment to doing whatever was necessary to get the brand off the ground. However, the greatest lesson was to be sure to align ourselves with positive relationships that had our best interests. 

WHAT HAS BEEN THE BIGGEST CHALLENGE: Maintaining our success and delivering more products beyond our signature hats. And true to the brand’s unofficial motto to play hard, travel often, and work even harder, Aviate doesn’t plan to rest its laurels on the success of their line of hats- no matter how many thousands more we may sell.

WHAT IS NEXT FOR AVIATE: The brand hopes to extend beyond its current collections in the southwest, northeast, northwest, and midwest. “That just puts the good pressure back on us to reinvent the wheel, reinvent our hat, and always be changing and evolving into ultimate travel brand.” Aviate plans to expand product (luggage & weekender bags) for all travel needs.

USE CODE "FOLK17" FOR 15% OFF YOUR ORDER AT:

— SHOPAVIATE.COM

— @AVIATEBRAND

PHOTOGRAPHY SHOT WITH FUJI X100F

American Field Washington DC — Roundup

A couple weeks ago I flew to DC for the latest American Field. In a time where the market, fair, barnsale, and show market have peaked American Field continues on. Founded in 2012 American Field has gained a reputation for supporting American made makers. Originally a market exclusively for American made menswear makers the market has since shifted towards a more inclusive appeal. In fall of 2017 American Field will hold markets in Washington DC, Brooklyn, and Boston. Here is a round up of some of my shots from the event.

Worn + Company

WORN + COMPANY | LEXINGTON, KY

Somewhere between the thousands of barrels of bourbon and the thousands of acres of pasture that surround Lexington, Kentucky a style has developed thats equal parts southern, preppy, and equestrian...but has always skewed a little to the old side. It has taken far too long to get pleats out of Lexington. That is all changing with the introduction of Nick Nardiello's new shop Worn + Company. With a flair similar to big city menswear stores the shop brings American made goods to Lexington with a unique blend of equestrian and camp themed vintage and antiques. To learn more about Nick's shop I popped in a few weeks ago to check it all out.

TELL US A BIT ABOUT YOURSELF AND WHY DO YOU LOVE LEXINGTON || I was born and raised in Lexington, Kentucky on a horse farm that my dad owned. My mother is an artist and a teacher. I was able to travel a little bit during high school and college while living in different parts of the world. After all of that traveling I knew that I would end up back in Lexington. We have a very worldly and eclectic community. I got my idea for my store after realizing that I have always been a big collector and I am always hunting for new pieces for my own collections. I chose Lexington because I felt that we were lacking a good mens store to go in and buy a pair of jeans and a little something else.

I wanted to share my appreciation for items both old and new and show uses via my store for each item. To me it matters so much that people get to come in and touch and handle the clothing or the antiques or vintage finds instead of shopping online and just looking at pictures. I wanted to create a destination store. I've already seen how it only takes one shop to create a movement that leads to a city becoming a destination. The east side of Lexington seemed like the perfect place to get it all started!

WHAT ARE YOUR FAVORITE ITEMS IN THE STORE || My favorite items in the store have to be hats, selvage denim, and even my mothers painted feathers!

WHY IS IT IMPORTANT TO SUPPORT BRICK AND MORTAR || I support brick-and-mortar because when someone walks in my doors I want to evoke every one of the senses in their experience

10 Tips || Buying American Made

ESSAY: BEN | PHOTOS TAKEN AT AMERICAN FIELD DC SPRING 2017

I've been in this American Made game a long time. Six years seems like a lifetime. I've seen countless American makers come and go. I've seen brands skyrocket and I've seen brands crash. I've seen brands totally change the game and brands that are as stale as week old white bread. I'd argue that by now I am an expert on American Made...and I've seen more brands than most anyone. When we first started promoting American Made I was a bit of a snob and said you should be all American made all day every day. In the years and in the economic and manufacturing shift since I no longer stand by that claim.

Today you'll find me still screaming from the rooftops to buy American Made...but not exclusively. The idea of buying exclusively American Made is bad spending. You aren't Trump. You can't just get Russia to get you out of debt. Be wise with your consumption. Years ago I worked with a girl that, when we'd promote makers, argue that the key was investing in statement pieces. For her that was a love of handmade jewelry. She would collect massive, chunky, pieces of jewelry that would complete an outfit. When she first started promoting the idea I thought she was brilliant. Her stance was...as a college student, it would be nice to buy all American Made, but like, that isn't possible.

In the years since I've added to her original platform. You may want to sit down for this...but...I've seen a lot of brands..and I can assure you...American Made isn't always worth the price. Some of the most poorly constructed pieces I've owned are American made. Why is this? Isn't American Made supposed to be the be all and end all of integrity and quality. Well 100 years ago that was likely true, but the art of quality died as most American companies moved production overseas. With that departure the decades old machines went overseas with them and the skilled American craftsmen were left behind.

Today as brands and makers shift back towards American production there is still a learning curve and a cost curve. New makers are having to purchase new equipment that is insanely expensive. Having to teach themselves the trade, and having to work incredibly hard to source the raw materials.

I've been teetering for months about how to best write this piece. I feel like simply providing ten tips for buying American Made is most practical.

But first back to her ideas about statement pieces. Rather than buying massive quantities of poorly made American Made simply to say you wear exclusively American Made...save your money and invest in really high quality pieces that will last for decades. Buying American made has never been about following trends. In a world of fast fashion...if you're looking for trendy tops and sneakers...go for the fast fashion. Save up and invest in American Made leather goods, jewelry, or outerwear. She always liked investing in pieces from makers we worked with so that if people complimented the pieces she wore she could educate them on the maker, the brand, and the movement. A grassroots effort is largely what has brought American Made back to the limelight.

Over the years I have a few brands that I personal feel are worth investing in and wear almost daily. If you were to go into my closet you'd find:

Luggage and watches by Filson
Anything by Ball and Buck (in my opinion the best made American Made brand)
Waxed canvas by Neverest Outfitters
Leather Accessories by Loyal Stricklin
Candles by PF Candle Co
Underwear by N2N Bodywear
Blankets by Woolrich
Shirts by Stock Manufacturing
Leather bags by Fount
 

10 Tips for Buying American Made

---

1. Invest in pieces that will be timeless. Luggage and bags are the best place to start.
2. Shop markets and fairs for handmade jewelry. Get the pieces in your hand to make sure they're well made and will hold up. Look at Hobby Lobby to see if their pieces are sourced from there.
3. Check the sticking in denim. Is the crotch going to rip out fast. The US made denim industry is plagued with poor quality. Some brands will last a lifetime. Some brands won't last a season. When in doubt hold off buying and grab a pair of Levi's instead.
4. When buying bags look at the stitching and the seams. If you can see between the pieces of leather the piece will not hold up.
5. Most candle companies source their scents from the same bulk supplier. A $5 candle and a $45 candle often times both have the same scents. Go for brands like PF Candle Co that have custom mixed scents rather than the bulk standards.
6. A brand may say it's American made, but in reality may only produce a small percentage of their goods in the US. Don't buy blindly thinking it's all made here. Woolrich makes their blankets in the US. The majority of the clothes are made in Asia. New Balance makes a small percentage of their shoes in the US. Their US shoes are worth the investment.
7. If you're looking to invest in boots, American Made is the answer. Red Wings can be passed down for generations. Go for Asian Made sneakers and save up for American Made boots.
8. The best way to be introduced to American Made makers is by going to markets and fairs. See the products in person. Meet the makers and hear their stories. My favorites are American Field on the east coast, the Country Living Fairs in the east, Made South in the south, and Liberty Fairs in the major cities.
9. Follow makers and brands on social media, you'll save by watching for sales and buying directly from the maker.
10. Don't feel obligated to buy American Made all the time. Buy what you like, when you can. Don't waste money on things you'll quickly tire of simply because it's American made.

Cole Kiburz and a Very Troubled Child

'After carrying this beautiful Wes Anderson-inspired bag throughout my travels to India, I’ve had a tough time setting it down. Recently, I packed the bag with supplies ranging from camera gear to a woven wool blanket and brought it along on an excursion to the Grand Canyon. I’m one that tries to shy away from rampant materialism, choosing rather to curate a few beloved items that have enough personality to become a part of the story themselves. I like to imagine this Savanah No. 4 bag by @verytroubledchild as an heirloom down the road, after it’s and my travel days are done. Scars earned, skin and leather worn, a million tales to tell within our confines.'

– Cole Kiburz, Photographer.
@coleplay

Undress to Impress || Related Garments

Last week Heath, Trey, and I went out into the woods of Kentucky to shoot some images of Related Garments underwear and socks. After shooting was complete I asked the folks at Related Garments to tell us a bit more about the brand...

David and Mike Appel were prone to fighting over almost anything as kids, even the unique underwear their mom would bring home from the department store. Looking back, it was this very underwear that gave the brothers the infinite confidence of superheroes as they’d spend countless hours running around the house and yard. Fast-forward years later and the brothers had a revelation: the women in their lives were always giving them raving compliments on their refined taste in underwear. As they set out to disrupt the clothing industry they found a very common theme: when women were asked, “What is the one thing you’d change about your man?” their overwhelming response was, “his underwear!”.

Time after time, when faced with the chance to change one thing about their guy, women continued to say they would kick those ratty, mix-matched undies to the curb. Time to make a change. RLTD spent years sourcing the best fabrics and most responsible manufactures in order to get a quality and affordable product to our customers. Our production partner is certified by the Worldwide Responsible Accredited Production (WRAP) dedicated to promoting safe, lawful, humane and ethical manufacturing. Related was built on the belief that too many men are ignoring a quick and effortless way to improve their style: upgrading their underwear.

By presenting guys with simple, coordinated, and comfortable options, David and Mike have made it easy to ditch your gross, old underwear and put on a more refined set of undergarments.

For David and Mike, Related is about much more than just introducing men to a new way of thinking about style, it is a vehicle for raising awareness around some of the biggest health challenges facing men today. This includes working with The Movember Foundation to “change the face of Men’s Health” through combating various cancers such as prostate cancer.

— relatedgarments.com

Nature's Kindle | Meet the Maker

When most students are trying to make it through college, they get a job waiting tables, but because he was already burning a candle at both ends that didn't work for Diosdado Velasquez. When his hectic college days started to make money tight, he started making candles. That small idea because a small venture in time, and eventually Nature's Kindle was formed.

How did you start Nature's Kindle?

Nature’s Kindle began as a crazy side hustle during college with an impossible internship schedule and the need to pay my bills.  I was looking for a way to get by but was unable to have a typical “college” job, so I decided to hone in on my entrepreneurial spirit and go for it.  

Who taught you to create candles and fragrances, or were you self-taught?

I started Nature’s Kindle buying and reselling candles that I felt had scents inspired by nature, but truly didn’t own the brand until I started developing my own products and learned how to make them by hand.  I did some research and found a class, where I learned the basics of candle making. That is also when I learned about soy candles and the natural benefits of working with soy wax.  From there, I started blending fragrances and developed our signature scent Woodlands. 

What was the first product you made and how was it received?

The first candles we ever made were heart shaped candles for Valentine’s day.  It was our first show and we went above and beyond for what we thought would be “popular” which was the total opposite of who we are.  That was a huge learning lesson for us to be ourselves.  I literally sold 1 candle and decided from then on to go with my gut and properly brand my business to truly represent who I am.

Did you know you would start your own brand, if not what spurred it?

When I first started making candles I had no idea that I would start my own brand.  Once I knew I had a product that customers started coming back for, my wife and I had a heart to heart about what our goals were.  We wrote down what was important to us and how we felt our brand should be represented, and Nature’s Kindle was born.  As we are always inspired by nature, we felt we should always have scents inspired by nature and we took it from there!

How do you get ideas for new products & photo shoots?

We have a few product ideas lined up for the upcoming year that are in line for Nature’s Kindle.  We’ve thrown around a lot of different ideas but we always come back to who we are and what we need to continue representing.  Keep it simple.  Our photo shoots are usually in house and collaborative with our awesome photographer, lots of natural light, and based around nature inspired home décor.

What are your inspirations?

My wife and I inspire each other.  Our business inspirations are almost always on a road trip to the mountains, hiking and talking, or late nights at the warehouse after about 10 cups of coffee.  As long as we are together we are inspired.

How do your hobbies influence what you make?

We love hiking, backpacking, camping, and just generally hanging out outside.  During our adventures we love to dream big and loud and figure out the next scent or product we can start working on.

What has been your biggest challenge?  

My biggest challenge was taking the leap of faith to take this on full time in 2016.  While working full time and having a steady income I was able to play it safe.  Both Nature’s Kindle and my previous job required full time attention so with the moral support of my wife I took the route that allowed me to live my dream of being an entrepreneur.

What's been your best advice you've been given?

The best advice I had been given was to chase your dream and give it all you have to make them come true. 

 What's your favorite thing about sharing Nature's Kindle with others?

My favorite thing about sharing my product is seeing the reaction of when they pick up and smell our candles.  Scent is a huge memory trigger for most people, so to hear about my customers memories when they experience our candles really makes my day.  I love hearing feedback from my customers and as we grow I hope to share more of our story and journey with others and inspire more people to experience nature as well.

Designs from Upstate: Meet Wolf Jaw Press

We love upstate New York! between Earth Angels, Upstate Stock, and now Wolf Jaw Press we are itching for a visit! Recently we sat down with Alicia Burnett, the owner of Wolf Jaw Press for a brief chat about what she does, why she is a maker and why you should support American made. 

FOLK: Hi! Please introduce yourself.

WOLF JAW PRESS: I’m Alicia Burnett, and I am a designer, artist, and all around maker. I’m also the sole proprietor of Wolf Jaw Press, a small independent printmaking studio that produces fine art screen prints inspired by the beauty of the natural world.

Where in the world are you located? 

Right now my studio and I are located in the northern Hudson Valley region of New York State. I’m really happy living and working here. I think it’s a great location for makers like me that love nature and feel more comfortable living in the country versus living in a city. The countryside and farmlands of Upstate New York are a beautiful place to live; it can be quite rural, but it’s not so rural that I feel isolated and disconnected to the surrounding makers and local arts communities. I love the fact I’m surrounded by serene farmland and plenty of open space while still being close enough to New York City, Hudson, and Albany to be physically involved the art communities of those cities. 

Why are you a maker?

I am a maker because it feels like the most authentic and natural way for me to live my life and make a living for myself. I am a maker because for as long as I can remember, I have had an insatiable compulsion to create. It’s just something that is in my DNA I guess. 

What do you make?

Through my studio, Wolf Jaw Press, I make limited edition screen prints. 

How long have you been a maker?

While I’ve always identified as being a creative, artistic individual with a strong desire to make and create, professionally, I haven’t been a maker for that long. I graduated with my MFA from Pratt Institute in 2015, and shorty afterwards I established Wolf Jaw Press. I’ve been a professional maker for less than year! Establishing my own studio and business has been quite the process, but putting in the long hours and hard work has been so worth it. Everyday I learn something new, and seeing my studio slowly but surely grow and flourish gives me an indescribable sense of satisfaction. 

Why did you decide on what you do?

It took me a long time to find myself artistically. I attended the Rhode Island School of Design where I spent most of my time as an undergraduate student trying to find a medium that felt comfortable for me. I watched so many of my friends as freshman and sophomores immediately gravitate towards a specific major, and then to a specific medium or process. Meanwhile, I felt like I was interested in too many things. I wanted to do any try everything, but nothing I artistically experimented with felt right. 

It wasn’t until the tail end of my junior year that I had a moment of clarity. On a whim, I decided to take a screen printing class with RISD’s printmaking department during the spring semester of my junior year. Within weeks I was completely in love with the screen printing process, but it still took me a few years to find the courage to establish my own screen printing studio and business.

The catalyst that finally pushed me to take the leap of faith and start my own studio were the repeated failures I had at trying to break into the corporate world of design. After my graduation from RISD with my BFA, and then from Pratt my MFA, I had interview after interview with companies and design firms, but it seemed that no one wanted to hire me. In hindsight, these “failures” in getting hired, while discouraging and frustrating at the time, pushed me to realize that maybe I should try to open my own studio and be self employed.

Favorite part about being a maker?

There is so much I love about being a maker! In short, I love the freedom and control it gives me in my personal and professional life. While being self employed undoubtedly comes with an expected level of uncertainly and stress, I have been able to experience a level of freedom that is both liberating and exhilarating. By being a maker, I get to do what I love everyday and I get to be my own boss. I decided what I want to make and when I want to make it, I create my own hours, I decide what projects and collaborations I want to work on, and I get to decide how and in what direction I want my business to grow. 

I also love that each day always hold something new and different. I could never have a job where I do the same thing everyday sitting at a desk. As a maker and a self employed artist, I get to first and foremost create the art that I love to make, but I also get to explore and learn about financial management, business strategies, legal procedures, accounting, and marketing. I’m learning and exploring so much. I find that my days bouncing between slinging ink in the studio, compiling and analyzing finical reports hunched over my laptop, or researching small business growth strategies are engaging and deeply rewarding. 

Why support makers?

When you shop for items made by artisans and makers, you can expect receive high quality goods crated with care while your dollars contribute to and strengthening a local economy. By supporting makers, you are also helping support someone’s passion. We makers care so deeply and passionately about what we do, and through buying our goods you enable us to make a living off of our authentic passion for creating. 

— Wolf Jaw Press

Meet Bowen Outdoors

As part of our series of maker spotlights, we recently teamed up with Zack of Bowen Outdoors to talk about how he turned his passion for the outdoors into a business. For Zack, owning her own company is a way that she can give back to the causes and programs that matter to him, like nature conservation and camps and training programs that help children experience nature. Read more below to find out how Zack started Bowen Outdoors, and how he's making sure a new generation can enjoy the great outdoors.

How did you get started creating an outdoor brand?

We founded our brand on one mission: to inspire families and children to get out and explore more. During our conversations about our biggest influences, we realized the brand we wanted to create should be founded on two principles: family and exploring. These influences led us to creating a social enterprise driven outdoor brand where we give 10% of all net profits to programs all around the country that provide training, education and camps for children and families to experience the outdoors. 

A lot of our passion comes from relationships with our families. We were both raised as active outdoor children and were heavily influenced by the experiences and lessons a child can learn from being exposed to the outdoors. Having our own kids now we see that the idea of going camping, hiking and exploring outside is starting to fade and with that we think children are losing their sense of adventure, curiosity and wonder.  

Who taught you to start your own brand, or were you self-taught?

We have learned a lot of valuable skills about overall business operations from past experiences in family business and in college. We have learned a lot since starting Bowen Outdoors. Many of the important aspects of creating products, brand image, creative development, etc. were all things we did not know much about. We have had a lot of trial and error and picked up on different skills as we have gone just by trying and doing and asking for help from friends and family. It hasn’t always been perfect, but we have definitely learned a lot along the way.

Did you know you would start your own brand, if not what spurred it?

I have always known I wanted to start something of my own. I come from a long line of entrepreneurs and business owners, so I  think that the drive to create and build upon ideas is somewhat in my blood naturally. I started working for my grandfather’s business when I was 13 years old because the idea of running a business seemed fun and interesting to me. I worked there from 13-20 and as I got older, I would always have people call me the “little boss man” and tell me how I would one day be running the company and I would always just laugh. Although I have always felt fortunate enough to have had the option to work in the family owned businesses, I always wanted it to be in a field that I was passionate about and wanted to pave my own way.

Bowen Outdoors and the idea behind it happened somewhat naturally for us. Getting outside and exploring has always been something I have been passionate about, but growing up in the Midwest I never thought about creating an outdoor brand because I didn't feel that we were in an area that was “outdoorsy” enough. Now that I have started a family of my own and do my best to get my kids to explore all that life has around us, I realized we don't have to always be in the mountains to explore. The opportunity for exploring is all around us.

How do you get ideas for new products & photo shoots?

Bowen Outdoors is focused on providing outdoor lifestyle products and apparel for people who are just as comfortable in the city as they are on the trail. Our product ideas come from trying to inspire and motivate people to live life outside of the cubicle, living room or their cell phone. 

What are your inspirations?

My greatest inspiration overall has been my father. Since I was young, I remember his passion for the outdoors and the part it played in our relationship. My Dad is every part of the word, outdoorsman. Growing up, I lived in a log cabin in the woods, we had a couple of horses, played in the woods and creeks daily, and he participated in all of those things with us. Our vacation every year was in a state park or campground where we always went on hikes and climbed around on rocks. He really taught us about the outdoors and instilled his love for it in us. To this day, my greatest memories with him have involved camping and exploring. Just a few weeks ago, we had one of the best trips I have ever been on in my life and conversations while exploring that I will never forget. He is a tough guy who still loves rock climbing, backpacking, and finding new places to explore.

Outside of the outdoors world, my father is a quiet yet smart and calculated businessman. He is passionate not only for his business, but also for the people working for him. I have always admired the way he has done his best to treat people fairly and respectfully even when it meant less overall profit for the business in the end. The kind of compassion for people that is greater than the desire for money is a rarity in this world and I really look up to him for that.

Overall in life, combining his love for the outdoors and his business knowledge and compassion for people, he is a pretty cool guy. What I am sure most people wouldn’t expect to read is that my Dad is legally blind, and if his eye disease has it’s way, will be completely blind sometime in his life. To see a man who has never stopped rock climbing, walking on narrow trails at the top of a mountain, crawling through caves, and skydiving despite not being able to see is the most inspiring to me. He has never let his sight keep him from living life and laughing and that is one of the things I will always remember most about him. He lived his life to the fullest and didn’t what people thought he should or shouldn't do keep him from truly living.

How do your hobbies influence what you make?

We are family guys, and most of our time is spent with our wife and kids. We try our best to get out with them and teach them about the outdoors, being safe while exploring, and about the incredible things you can find while you are out on an adventure. The best part about being an outdoor brand is that we actually live this life so we are able to take those experiences and work toward creating products that reflect them.

What has been your biggest challenge?  

I would say our biggest challenge has been lack of knowledge. We started this brand on a shoestring budget. I have a wife and three kids under 3 years old at home and the idea of using our savings or getting a loan just didn't seem like the best idea while trying to keep their well-being as a priority. When you make a decision to start a business without a lot of money, things start slower in terms of products available and slower in general. This is something we are navigating; yet trying to keep our priority of family as our main focus. 

What's been your best advice you've been given?

My father once told me, “I am not going to stop living life waiting to die just because I can't see. I am going to live my life to the fullest, doing the activities that make me happy and if I die climbing down a mountain, at least I died doing something I love” It may not have been real advice that he was trying to give, but the impact that the idea of really going for what you want, never settling and taking chances, will stay with me for a lifetime.

What's your favorite thing about sharing your art with others?

The impact it has had on families and children. When we give back to community programs that help support exploration and adventure it's an incredible feeling. Knowing that not only are we providing great gear and apparel, but that we are actively making a difference in people's lives is the best part of what we do. At the end of the day, it doesn't feel like we're running a business - it feels like we're creating something special and something we believe in. BOWENOUTDOORS.COM

Good + Well || Candles + Soaps

Recently I had the pleasure of shooting a series of images for Good + Well Co. Their candles and soaps are truly delightful. 

Meet Spoon & Hook

I am absolutely smitten with Anneliesse McKee. Her handcrafted wooden pieces are equally utilitarian and pure art. I'm especially loving that she too is from Kentucky. I could go on and on about how amazing each piece is, how incredibly beautiful the packaging is, (she mailed the pieces in the photographs to me in a wooden wine box filled with dried florals and feathers) or how wonderful story is. I however will let her tell you in her own words.

Please introduce yourself

My name is Anneliesse McKee

I live in Asheville, NC and have since 2009.

I hand carve wooden spoons, charcuterie boards, bowls and more from wood I have either cut myself in Waynesville, NC or from reclaimed lumber found. I've had my business for two years now. As far as availability I have my pieces on my own website spoonandhook.com as well as one of my best friends websites bomisch.com. Within town I sell at three different brick and mortars: Villagers, East Fork Pottery, as well as Atomic Furnishings. I am hoping by the end of this year to be opening my own brick and mortar in Asheville.

Why be a maker

I feel that being a maker is so much more than the product itself. It's a lifestyle choice. I live in west Asheville where I have the most beautiful little community of makers from bakers, photographers, painters, home builders, and Brewers. Everyone raises each other to be their best. If they're not using something that could benefit another maker, it isn't even a question that it will find its way to them. There is support and encouragement and growth continuously and for me that's a large part of it. I think in a world like what is happening today, it's incredibly important to be a part of something you truly stand behind and can make better. Supporting any one maker is much more than the product you walk away with. You're receiving a story that you get to continue on writing. I think if we could all live in a way where we surrounded ourselves by things that held meaning and quality then we would buy less, appreciate more and be able to do it in a successful way moving forward in a consumer driven country. I believe it's very similar to our food movement. People love to support their local farms and organic food and the things we surround ourselves with, put on our bodies, and keep around our space are just as important as what we are putting in our bodies.

What is the greatest challenge as a maker

I think my greatest challenge I have had within woodworking continuously feeling like I needed to create every second I was free. This past year was a large lesson in slowing down, stopping to smell the roses, and remembering the reasons why this became such a love to begin with. As far as largest rewards, I think it's when I get an email or letter from someone who tells me their story and how they now own a spoon or board and how it has become a part of their everyday life. I love that!!! I have so many of my grandmothers pieces and to think one day someone's going to possibly say "this piece is about 100 years old and made from a woman named Anneliesse Mckee". Just seems like I'm putting my fingerprint in this big world, even if it's my pinky ha.

What advice would you give to aspiring makers

If I had any advice I could give, I would tell anyone to simply stand behind whatever it is they're doing. I think so many people have such brilliant ideas but the idea of failing is too large to even try. But failing doesn't really exist in certain communities, especially not in Asheville. I would just say to always try. Maybe there's something else you find you love in the process? Maybe you find out how effortless and second nature it seems? Maybe you just find out that it wasn't everything you thought it would be? But that's okay! Just try!

What advice would you give to your former self

If I could give myself any piece of advice to former me, I think I would tell myself to own what I do and just make sure I'm doing it to my best. I did the Highpoint Market for my second year and I had to make 100 pieces in a month and I was so stressed and concerned with making wild and new that I put my core values on the back burner. I was making wooden eye ball spoons and then I realized it was just getting too weird. I would tell myself to just stick to what I know and do it to its best. I would maybe tell myself not to be so hard on myself. I think quick gratitude is a struggle for all and learning patience is easier said than done but this past year was a beautiful example of organically letting things lead me in the direction of my dreams and not to be impatient.