Meet the Maker | Aviate
Ben Ashby
By now you've probably seen at least one or two people wearing those airport code hats. Have you ever wondered where or why they're made? I was curious...so I went straight to the maker to find out why they've become so darn popular.
Aviate, a lifestyle brand based out of Birmingham, Alabama crafting signature travel products around the three letter airport codes. For millions of travelers, these airport codes evoke memories of journeys past, adventures ahead and the comfort of returning home.
Aviate was founded in 2015 on the idea of encouraging explorers to Play Hard & Travel Often. It has since established itself as a must-have travel accessory with its signature three letter airport code hats turning lazy hair days into hometown-pride staples. The first Aviate hats were produced in Founder Ben Lancaster’s home city of Birmingham, AL with the BHM airport code. Only 100 samples were made and they sold out in under two days. The company has since expanded into 500 retail locations across the country and offering more than 100 codes for cities ranging from Key West, Florida to Honolulu, Hawaii.
At Aviate, The Motto “Play Hard. Travel Often.” Is more than just a catchy tagline – it’s a way of life. And true to the brand’s unofficial motto, to work even harder, Aviate doesn’t plan to rest its laurels solely on the success of their hats – no matter how many thousands more they may sell. Aviate is the place where community takes off! They pride themselves on being a giveback brand, working with organizations such as Make –A- Wish Alabama, The Exceptional Foundation, and His Hands Mission. In 2017 alone, Aviate has donated over 15,000 hats across the United States and around the world.
To continue the discussion we asked the team behind Aviate a few questions about business
WHAT IS YOUR FAVORITE ASPECT OF SHARING AVIATE WITH OTHERS: Though the concept is simple, the idea of the brand is deeper. Aviate is a good way to identify with your community. Everyone takes pride in where they’re from, or where they’ve been, or where they want to travel to, and the airport code identifier is what we use to help build community.
WHAT IS THE GREATEST LESSON THE COMPANY HAS LEARNED: Much of Aviate’s success in the past two years is due to our commitment to doing whatever was necessary to get the brand off the ground. However, the greatest lesson was to be sure to align ourselves with positive relationships that had our best interests.
WHAT HAS BEEN THE BIGGEST CHALLENGE: Maintaining our success and delivering more products beyond our signature hats. And true to the brand’s unofficial motto to play hard, travel often, and work even harder, Aviate doesn’t plan to rest its laurels on the success of their line of hats- no matter how many thousands more we may sell.
WHAT IS NEXT FOR AVIATE: The brand hopes to extend beyond its current collections in the southwest, northeast, northwest, and midwest. “That just puts the good pressure back on us to reinvent the wheel, reinvent our hat, and always be changing and evolving into ultimate travel brand.” Aviate plans to expand product (luggage & weekender bags) for all travel needs.
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