A Tour of Village Common
Ben Ashby
VILLAGE COMMON
A PEEK INSIDE THE CATSKILLS SHOP
They're one of our favorite candle brands. We've known Ben and Blake of Village Common for years, long before they created their continually growing brand. Back in the fall we popped into their Catskill, New York shop to see the new space and to learn more about the brand and their journey into retail.
Who are you? The Village Common - Blake Hays and Ben Lebel
What is the story behind Village Commons? Beginning in 1968, and from where we get our name, the first Village Common opened its doors in Avenel, New Jersey. It was run by Grandma Bernadette, current owner Ben Lebel’s grandmother. In its first incarnation, Village Common was an antique store of carefully selected, fine pieces from all eras. Grandma Bernadette also had beautiful plants and flowers for sale on the front porch that always attracted passers by to stop in.
In 1984, the Village Common moved to Stroudsburg, Pa., on the property of the Stroudsmoor Country Inn, and was re-imagined into a country store by Susan Lebel, Bernadette’s daughter and Ben’s mother. Antiques were still available alongside candles, soaps, homemade canned goods, and unique gift ideas. Susan has since blossomed this once country store into a thriving floral and decor studio.
From our southern roots, Billy Hays, current owner Blake Hays’ grandfather, opened his first country store in Pineville, Louisiana in 1960. It served as a vintage bodega; offering local produce and custom goods. Because of the construction of the new “American Highway”, Billy moved and opened his second store in 1978. This time offering mouth watering barbecue and other country store favorites. After years of serving his community, he decided to close the doors to his store.
We bring to you a new installment of these family traditions blended together. Creating handmade, natural apothecary goods, kindled by their family history, we are continuing the legacy of the Village Common.
Why did you want to become a maker? I believe it’s just who we are and born to be. We were always making something as individuals and as partners. We saw the yearning for quality goods and something besides the mundane or what was available at every corner store. We wanted to create that for people. We also found a beautiful community of makers in the Hudson Valley and Catskill region of New York and wanted to contribute our skills and heritage to the movement.
TO READ THE FULL STORY PICK UP A COPY OF FOLK SUMMER 2019 HERE
