Maker | Swenyo
Ben Ashby
It's difficult to find modern, clean home designs on an afforadable budget. Recently, we moved apartments, not a huge move only across town, but it warranted finding something new to make the new adult space special and exciting. That's when we found SWENYO. Their designs and patterns are a modern but classic approach to home decor that we have fallen for.
SWENYO is a new online retailer that launched in January. Wanting to empower young people to design their rooms without sacrificing their own personal style, they make turning your space into a cool young adult home. Creativity serves as the foundation for SWENYO’s philosophy which asserts that a personal space should be an expression of individuality rather than uniformity. Starting this June, SWENYO will offer a curated collection of new products including lighting, bedding, wall art and storage that have been handpicked with the design-centric consumer in mind. Offerings will be selected from around the globe and will also include exclusive SWENYO products designed in Encinitas, CA embodying the youth culture lifestyle that makes our brand unique.
SWENYO specializes in unique, premium quality products that allow the customer creative freedom in their bedrooms. The products are only part of SWENYO, culture and community also plays a large part in their brand. Their duvet covers were designed by local artists in their home base of Encinitas, CA and they're currently forming a community of like-minded people that drives the inspiration for our brand .
SWENYO founder, Ricardo Camargo, has decades of design, product, and branding experience under his belt. He and his wife had long been modernist-design fanatics – they’d even bought a plot of land in Encinitas and built a customized prefab house on it. When it was time to outfit their kids’ rooms, they couldn’t find anything. “It was teddy bears and all that bullshit,” Camargo says. “What started as a mission to get cool things for our kids’ spaces ended up being the inspiration for a new style of home goods for a younger audience.”
Supporting makers really speaks to the team at SWENYO because that serves as the foundation of all of their values. SWENYO values creativity, independence, and building a community of makers and supporting them as much as they support them. 'We want our customers to be makers, we want to inspire them to make their room their own,' they say. 'In order to be a maker you have to be bold enough to stand out and be different and you have to be willing to take risks. It doesn’t come easy so that’s why we believe you, and everyone for that matter, should support makers.'
To learn more about SWENYO , their products, and their community, visit their website at https://swenyo.com and on Instagram—@swenyobrand.